News & Updates

If I asked whether your business was active on social media, you’d probably answer quite quickly with a “yes!” If I asked whether you were seeing the results expected from your investment, I am not too convinced you’d confidently answer another “yes.” For many brands, their social media efforts are not providing the results in which they were hoping and many are realising that social media just isn’t the place to build…

The best kind of content is content that is unique, authentic and engaging.

Here are four ideas to help you boost content to engage customers within your community:

A blog post by a product owner detailing their perspective on how the community’s influence is impacting the decisions made in designing and building a product/good/service is authentic and engaging - customers see how…

In the past, organizations biggest fears of launching a social community was that the community would be misused, abused and have vulgarity they couldn’t control. But, that isn’t the case – customer communities exist for a purpose: to find answers, share experiences, share feedback and connect with the organization and other customers.

Many organizations realized that their biggest fear (negative feedback…

A customer community is the perfect platform for organisations to build real and meaningful relationships with not only customers but prospects too. It is these relationships, which foster engagement, loyalty and lead someone from curiosity to advocacy.

From high-tech to higher education, online communities have a strong use case in most verticals, so long as the strategy is driven by the businesses’ objectives and audience…

An engaged, branded community can be the ultimate asset for your company if done correctly. We are living in the “Age of the Customer” and Telligent’s technology helps you engage with your consumers in a more meaningful way.

A branded community gives your organization the opportunity to increase customer reach, add value through-out the customer journey and improve existing customer relationships.

Here…

Customers typically want the same things from a positive Social Community experience.  They want information, support, and interaction:

Information. Information comes in the form of Forums or Blogs and can be documented and searched.  Some common topics may include technical information, product/sales information and upcoming product enhancements etc.

This makes it easy for users to easily search for technical answers to…

When it comes to a social community, many companies view their investment as a simple matter of outbound marketing. They view individual portions of their own organization as separate components without really considering from the customer’s perspective, the company is the company.

Customers expect an omni-channel experience that doesn’t require they interact with the company through any one way. It’s imperative…

“People talk about you on the internet, why not give them a place where you can listen to feedback and manage the conversation?” This is the question I pose when someone voices a concern about having a flood of complaints overwhelm them by turning on a community. The truth is, no matter what product you sell or what industry you are in, you will at some point encounter customer concerns. 

One of the great benefits…