Telligent will be exhibiting here (space #4 on the floor). Please say hi to the team!
Also, if you are attending, but sure and say hi to Adam Bolton, Membership Director - Association of MBAs. Adam is hosting a session:
Understanding your members’ journey: Using CRM and marketing to make it a seamless experience
- You will learn how AMBA decided to make the transition away from traditional channels (website, LinkedIn and email comms to a bespoke digital community, how they chose the community provider and how they are using it.
- You will learn how AMBA are using the digital community to connect its entire member lifecycle from preMBAs, key business school staff, students and alumni to each other as well as business schools, employers and sponsors. As well as delivering key content and resources to its members via the community.
- You will learn how AMBA are using the digital community to generate additional revenue streams by clearly segmenting and targeting its stakeholders to support its move towards an entirely Fremium model.