Badging newbies - Achievement Automations

Howdy

I'm having issues with one of our achievement automations and need a bit of help.

We would like to give our newbies a badge to identify them on the community as being a newbie. We've created an achievement and a new badge and we've used the automation of Award to members based on their account age with the account age range being from 0 to 30 days,

However.....

It's only picking up a handful of people i.e. I have only 80 users showing as having our new newbie badge but in actual fact we've had over 415 new accounts created in the last 30 days? 

Am I missing something simple or is the automation just not working correctly (or as I had expected it to work? )

Why would it be picking up some of our new users but not others? 

Any ideas/suggestions? 

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