Community Reporting - How does trending cards work?

Hello, What is the logic behind trends? Per definition, trending card represents - The percent of changes from the previous period specified for each type of Participation.

 If you see the numbers for the "content created" report, even though number looks better for the last week, it still shows -22.6% from the earlier week.

Any insight on this would be greatly appreciated.

                            Date Range - Apr 10 - Apr 16

                    Date Range - Apr 03 - Apr 09

                  

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