We already went through the adventure of trying to get our IT department to successfully do an alias with re-direct... and it ended disastrously. It wasn't because of the platform. They just have an odd way of doing aliases and re-directs, and we ended up in this never ending loop. It was bad. Real bad. Like community down bad.
But of course, I have group owners that are looking for shortened URLs and aliases to share alongside major initiatives. Fun!
I see there is a way to do a shortened URL, but when I showed it to the group owner they said it was still too confusing (I agree - domain.com/r?1) so I wanted to see if there was any way to create a slightly "prettier" shortened URL. For this specific one, we'd like to do domain.com/factoryfit. Nothing terribly crazy.